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Business Intelligence

Business Intelligence

The main role of Kassab's Business Intelligence Department is to ensure that relevant market data is shared with Kassab’s stakeholders as information and knowledge should be processed into relevant data and shared in a timely and accurate manner.

This department undertakes media monitoring, media research, and media auditing tasks. It adds value by keeping Kassab, its partners, clients, and suppliers updated on campaigns, thus creating an opportunity for new contacts and client acquisitions. The unit enables the profiling of OOHM audience, static or transit, via tailor-made research with leading market research firms while all the time following international audience measurement standards.