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Kassab Media is the sole advertising concessionaire for Queen Alia International Airport (QAIA) in Amman, Jordan. The concession encompasses integrated advertising services for the entire indoor and outdoor inventory at QAIA.
As a principal entry point to the Levant region, QAIA is frequented by an increasing number of global travellers arriving in the Middle East. The airport was recently redesigned, while plans for its further development are on the anvil.
Kassab offers advertisers at QAIA a solid professional platform as is evidenced from the group’s successful management of complex advertising operations in the Middle East and North Africa region with its experienced sales, marketing, engineering, operations and development teams.
Located 35km from the heart of Amman, QAIA first opened in 1983 as Jordan’s key gateway to the world. By 2012, the airport was serving 6.2 million passengers as well as providing air cargo and other aviation support services.
Following a US$800 million rehabilitation and expansion project, the airport’s new passenger terminal with an area of 150,000 square metres was opened in March 2013. The new passenger terminal has the capacity to handle up to 7 million passengers per annum. The airport extends across 19 million square metres and includes two parallel runways 3,660 metres in length and 61 metres in width.
The advertising benefits at QAIA are manifold:
- Captive target audiences 24 hours a day, 7 days a week, 365 days a year.
- Air passengers are generally more affluent and with greater purchasing power than other types of travellers.
- A broad spectrum of outdoor and indoor advertising mediums is available at QAIA, including both traditional and digital formats.
- QAIA is serviced by no less than 38 scheduled international and regional passenger airlines in addition to over 10 cargo/freight airlines.