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RTA organises Creativity Week

19 Nov 2013

The Roads and Transport Authority (RTA) recently launched the maiden edition of its Creativity Week at its head office. The event attracted wide participation of RTA employees and external bodies advocating innovation and creativity.

The Creativity Week was held as part of the RTA’s efforts to nurture a work environment conducive to creativity and boost innovative thinking among RTA employees.

Laila Mohammed Faridoon, Director of RTA Chairman of the Board and Executive Director’s Office cum Head of the Creativity Team, said: “The RTA is always keen on nurturing an environment conducive to innovation and creativity through fostering a highly competitive environment that inspires employees who wish to demonstrate their innovations and creativity, which will accordingly enhance the work mechanism and improve the level of services rendered by the RTA to various spectrums of the community.”

“The RTA is always keen on making innovation and creativity a daily routine of its employees, and disseminating these two elements to become a common culture, and encouraging innovators to express their innovative ideas through taking part in events such as the Creativity Week, which we are very keen to make an annual practice and a free platform for RTA employees to showcase their innovations and creativities in support of RTA strategies, besides taking an effective role in building the future of the UAE in general and Dubai emirate in particular,” she added.

“The RTA has set out the innovative and creative strategy with the aim of coping with all challenges facing RTA business, meeting customers’ needs and processing complex operations. All authorities and agencies seek to raise the bar on creativity and innovation for the benefit of their customers through adopting initiatives based on improving efficiency, minimising cost, increasing productivity, meeting sustainable development needs, measuring up to the rising aspirations of customers and keeping abreast of the fast moving developments,” Faridoon added.

The Creativity Week comprised a host of events, including the Creativity Club, which was a platform for introducing the club and its activities, and a training workshop entitled Challenge Your Brain for RTA employees and affiliates of the Creativity Club about the skills of innovative thinking, during which ideas are developed to cope with the RTA’s strategic challenges and issues.

The Creativity Week also included a one-hour movie about an innovative idea—Innovative Race—relating to concepts for developing electronic systems and smartphone applications, and a showcase for innovative concepts of RTA projects.

The Creativity Week concluded by honouring the winners in the Design Your Idea contest, where participants used Lego pieces to propose creative solutions encouraging the use of public transport. The Lego approach is used by organisations, teams and individuals to support thinking, communication and problem-solution.

The Lego competition, which featured the participation of 16 RTA employees, aimed to motivate the employees to innovate by linking the hand with thinking, epitomising the thoughts of participants in a creative manner, and fostering an interactive, positive and competitive environment reflected in the interactive games learning method; which has been proven by studies to be effective in the work environment.

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