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RTA launches campaign to boost Metro ridership

07 Feb 2013

The Rail Agency, Roads & Transport Authority (RTA), has launched a marketing and promotional campaign rolling on throughout the month of February 2013 entitled “Use and Win” in a bid to encourage all community segments to use the Dubai Metro and possibly win an iPhone 5 everyday.

“The RTA is in a constant quest for the best initiatives and campaigns that help realise its strategic goals highlighted by encouraging the public to use the mass transit systems in general, and the Metro in particular. This drive will accordingly increase the ridership of both the Red and Green Lines, step up efforts enabling Dubai to play a pioneering role in the use of mass transit means, and keep the emirate clean from pollution caused by fuel-powered vehicles,” said Ramadan Abdullah, Director of Rail Operation, RTA Rail Agency.

“A daily draw will be made to select the winner among the Metro users and offer him/her an iPhone 5 smart phone throughout the duration of the campaign, which lasts through the end of February 2013. To be eligible for selection, the user must have used and travelled on the Metro twice or more on the day using one of the three Nol cards (Gold, Silver and Blue) only. The more the number of trips made, the more the chances of winning the draw, provided the passenger must have travelled at least one zone in each trip. A team will then attend to listing all users eligible for taking part in the draw, and randomly select the winner through the tapped Nol card number at the backside of the card. The winning Nol card number will be posted daily on RTA Twitter account, Facebook page, and RTA portal as well as the Metro stations where posters will be displayed to show the numbers of winning cards over the month,” said Abdullah.

The number (055 470 4724) has been set for communicating with winners, responding to their inquiries and fixing timings for receiving their prizes from 9am to 9pm. The winner has to dial this number to introduce himself/herself within 10 days from the announcement of the result. To make life easier for the winners, the RTA will coordinate with them to report to Emirates or BurJuman Metro Stations to claim their prizes.

Adnan Al Hammadi, CEO of the RTA Rail Agency, is seen with the first winner at Emirates Metro Station.

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