The Roads and Transport Authority (RTA) has launched another key initiative related to the Dubai Metro Red and Green Lines whereby 116 retail outlets are offered for rent on the Red Line stations while 79 outlets are being offered on the Green Line.
"This project is considered one of the vital and unique investment projects that house diverse business activities such as restaurants, cafes, groceries, supermarkets, confectionaries, bookshops, flower shops, beauty parlours, and outlets for selling accessories, electronics, telecommunication systems and others," said the CEO of the RTA Rail Agency Adnan Al Hammadi,
“The RTA has added new categories to the third round of DAST, including a School Transport category. The number of DAST categories rises to fi ve in addition to the Special Recognition categories (Best Academic Research, and Best Media Coverage).
“The decision to broaden DAST’s scope of work to span all emirates in the country stems from the success made by the award in the past three editions within the level of Dubai emirate. It is also viewed as testament to the sincere determination of the RTA to offer more opportunities to the largest number of public and private organisations based in the UAE to contribute to establishing a solid base for the concept and application of sustainable transport in all episodes as it pays dividends to both the environment and public health alike,” added Al Zahid.
The RTA made its mark around the world in 2008 when a project to issue Metro naming rights kick started a new marketing concept that also created a new income stream for the emirate. And now the authority has announced that it will do this once again when the second phase of the project commences.
In 2008, 11 corporate partners were successfully signed and these continue to enjoy this innovative marketing platform, leveraging both naming rights and integrated branding opportunities – the first time this has ever been done in the world, according to Adnan Al Hamadi, CEO of RTA’s Rail Agency.
The RTA’s annual Safety Awards has kicked off in a move to recognise the consultants, contractors and entities that have adopted the best safety practices in their services.
Covering six categories, the RTA Safety Awards 2011 are part of an initiative by the RTA’s chairman of the board and executive director, Mattar Al Tayer, aimed at “Safe and Smooth Transport for All”.
The Dubai Taxi Corporation (DTC) of the RTA recently launched the “Vehicles with no lost items” campaign to educate cabdrivers on the adverse impact on the corporation’s services and reputation of failing to find passengers’ lost items.
Yousef Al Ali, director of DTC fleet operations, said that the campaign—the first of its kind at the DTC—had been hugely popular. Over the three-day campaign, only one driver was convicted for seizing a lost item, and his services were terminated for the breach of trust. A number of customers were suspected of attempting to seize some belongings left behind during the following trip.
“This campaign is one of a number of initiatives over the year as we supervise and set up new policies, and closely monitor the performance of all franchise companies that operate taxis in Dubai. The drivers targeted were those most closely associated with frequent lost-and-not-found item reports.